User Experience Background
My Background in User Experience
- Trained in human-systems engineering, cognitive psychology, research methods and statistics
- Over 25 years experience designing and usability testing customer-facing applications
- Products and services include web-based and mobile
- Work with teams through concept, design, development, and test phases
- Manage trade-offs between business constraints, budget/schedule, customer needs, and technical capabilities
- Translate business and system requirements into user flows, design concepts, wireframes, prototypes
- Conduct user research, competitive analysis, surveys, heuristic evaluation, analytics, and usability studies
- Usability test design concepts, detailed designs, interactive prototypes, and help/editorial
User Experience Benefits
Benefits for Customers (End-Users)
- Reduced time on task time
- Increased productivity
- Reduced uncertainty, frustration and user errors
- Reduced (or eliminate!) training time
- Promote increased feeling of mastery and satisfaction
- Decreased calls to customer support
Benefits for UI Developers and QA Teams
- Provides accurate picture of how users will interact with product
- Early confirmation that the design “works” prior to development
- Takes into account all user types and most relevant use cases
- Eliminate open ended design issues left for developers to resolve
- Minimize major 'last minute' rework
- Fewer surprises and less stress at User Acceptance Testing (UAT)
Benefits for Support Teams
- Fewer training materials and reduced training time for support team
- Decreased number of support calls
- Eliminates “last line of defense” support to explain known issues and workarounds
Benefits to Company or Client
- Increased Adoption Rates which produces Increased Margin
- ROI - small UX expenditure (e.g., 10%) can realize huge increase in usability (e.g., 135%)
- Reduced Maintenance Costs, e.g., up to 100 times the original investment in savings
- Reduced development time and costs
- Decreased training and support costs
- Enhance the value of the brand
- Customer loyalty and retention
Companies and Clients
